A trade show floor is like a battlefield where all the exhibitors fight to grab the attention of visitors and make them move towards their trade show booth. When you participate in a trade show you have to fight with hundreds of other exhibitors for attendees’ attention and this number increases with the scale of the trade show. Also, you are compared with other exhibitors who are providing the same products and services.
In this scenario, you have to go the extra mile to stand out from the plethora of exhibitors. One of the easiest ways to achieve this is to hire the best trade show stand builders and get a unique trade show display design. Along with this, there are multiple other tricks that you can employ to get a large footfall at your booth and achieve your desired result.
1) Get a Unique Trade Show Display Design
This is your biggest investment while participating in any trade show or business exhibition. A unique trade show booth design will help you leave visitors in awe and make them move towards it. When we see something that induces our curiosity we tend to go and have a look at it and know what that is about. So, if you have designed something which is awe-inspiring and will make you stand out from others then, half of your job is done. Hire a good trade show stand builders who can help you with an exclusive trade show display design.
2) Everyone Love Giveaways
Giveaways are another important way to make visitors run towards your booth. You can arrange for some giveaways like pens or mugs or anything handy with your brand name on it. This will not only come to your booth but will also make people remember your brand. But ensure that you arrange for something that is relatable to your product and is relevant to your brand.
3) Refreshment is a Must
This is one of the easiest tricks to attract visitors. Trade shows are usually organized in a large area and you know how tiring it can be for visitors to roam around. So why not what they need the most at the moment, some refreshment. You can serve some soft drinks, juice, or tea to visitors stopping by your booth. This will also be a welcoming gesture and will make a good impression of your brand on visitors.
4) Let Visitors Use Your Product
Why not let visitors know how your product or service can help them. Arrange for some of your experts or professionals to give a demonstration of your product because they would better know how to use the product and let people know the features of the product. You can also let visitors use your product for their satisfaction.
5) Dress Like a Team
According to a study done by the University of Nevada, Las Vegas, employees who are smartly dressed in a uniform boost brand recognition significantly. Also, the uniform must be the same for all the employees working on the trade show booth and has the name or logo of your brand printed on it. This will make a good impression of your brand on visitors.
