How to Utilize Trade Show Technology to Maximize Event ROI?

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 Trade shows in the USA offer incredible business opportunities, and by using the right technological tools, you can grab those opportunities convincingly and efficiently. However, with the constant introduction of new technologies in this landscape, staying up to date is quite challenging. Let us first introduce you to the most popular trade show technologies of modern times. Then we will share tips to use them strategically in your exhibition stall.   



Top 10 Trade Show Technology 

Here are the ten most preferred technologies that are transforming trade show experience for exhibitors around the world.

  1. Virtual/Augmented Reality (AR/VR): For product demos and brand presentations.
  2. Digital and Interactive Displays: Personalised brand experiences for booth visitors.
  3. AI-powered Digital Assistants: Give satisfactory answers to any query by visitors.
  4. Proximity Sensing Technology: Maximise foot traffic at your trade show booth. 
  5. Event Planning Software: Manage all aspects of events, from planning to analysis.
  6. Lead Capture Software: Capture and manage your trade show leads more efficiently.
  7. QR codes: Redirect to URLs and reduce the use of printed promotional materials.
  8. Social Media: Let your booth visitors share your brand info and spread your reach.
  9. Charging Stations: Ease your booth visitors' problem and leave a lasting impression.
  10. Big Data Analytics: Analyse data to make the right decisions and effective strategies.

Expert Tips for Best Utilization of Tech in Trade Shows

Now you know the finest trade show tech of modern times, let the eminent trade show booth builders USA help you in making the most of them in your next trade show.               

●        Act with a Purpose


Technology can be a brilliant companion to optimise your trade show tasks, but avoid implementing it in your trade show booth just for the sake of implementing it. Determine your exact technological needs according to your event goals before getting them. That approach will help you gain the best ROI from the technological components of your booth.

●        Seek Perfect Engagement

It may seem quite tempting to incorporate Augmented Reality (AR) and Virtual Reality (VR) in your booth, but you must ensure that visitor engagement through them will benefit you. If your product or innovation is not very complicated or you don’t have plans for virtual tours for your booth visitors, you must introspect your decision to add them or any other tech.              

●        Avoid Pitfalls


As an exhibitor, the last thing you would want is to go through “technical issues” during the show. Although nobody can guarantee no hiccups, a big fraction of such problems can be prevented with careful assessment of every technological booth feature before the event begins. Instruct your partner exhibition booth design company to install the booth and tech well before the event so that you can review them thoroughly and avoid potential pitfalls.

●        Partner with Experts

From finding the right tech for your next show to a last-minute quick fix of the loose wire below the carpet, experts can handle all these technical aspects of your trade show campaigns. You can ensure the best utilisation of trade show tech with them, and get the best value for your money in the trade show budget. While they handle booth tech, you can focus better on important activities, like brand presentation, demos, and visitor interaction.   

Find Your Ideal Exhibition Stand Partner Easily with Expo Stand Zone

If you are looking for the best builders for your trade show booth in Orlando or anywhere else in the USA, ExpoStandZone is what you need. Put your query on that portal and get quotations from five booth builders in Orlando within a few days. Compare these quotes and partner with the perfect exhibition stand company in Orlando for your next trade show.
Location: United States

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